vertical market system (VMS)


Strategic Management Institute BD

Formally or informally coordinated distribution channel where its independent members work together to achieve greater efficiency and economies of scale, and to eliminate channel-conflict arising out of disparate individual objectives. Three common types of VMS are: (1) Administered: coordination between production and distribution firms is achieved by the size and influence of the dominant firm, without a formal agreement or ownership. (2) Contractual: independent production and distribution firms formally agree to integrate their resources.

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