How Using Groupon Can Hurt Your Business
If you don’t have an advertising budget you will have to be creative in your marketing strategies or you could end up becoming too reliant on repeat customers and word-of-mouth referrals. Groupon is one way you can advertise directly to people seeking your type of services and products without having to bear an upfront cost.
When consumers use search engines to find a product or service they are usually still in the information gathering stage and may be a far cry from actually wanting to make a purchase. People who head straight to Groupon are looking for new deals to try or have already made a decision that they want to make a purchase and are looking for the best deal possible.
Sounds simple so far, right? Create a coupon campaign, let it rip, and boom. Instant customers. Unfortunately, Groupon is not really that simple and you need to put as much consideration into a Groupon marketing campaign as you would into any other lead development strategy.