More and more, Internet Marketing and content marketing is becoming a visual oriented. With the growth of photo sharing sites like Pinterest and Instagram there’s no doubt that a large amount of people prefer pictures over text and video.
Gone are the days when strong writing skills alone could guarantee a strong following and ultimately a stream of online income. Granted, you should still exploit text-based communication (e.g. e-mail newsletters, blogs, press releases, etc.). However, it is foolhardy to ignore the power and viral nature of images, i.e. photo marketing, as an important part of your marketing mix.
Here are five ways you can implement photo marketing into your marketing plan.
1. Photos from Experiential (“Live”) Events
Tap into the power of images as you embark on and fully participate in event marketing and public relations campaigns.